Costa Food Meat participated in the 'Anuga 2019' Fair from 5-9 October in Germany via the Costa Food Group corporate stands.
A large number of innovations were presented, emphasising its push into international markets, aside from the brand-new image which is being given to the presentation of its products. Thus, within the scope of a firm technological drive, the group also presented its catalogue, created in augmented reality, enabling its products to be seen from anywhere in the world via hyper reality experiences.
Anuga, the rendezvous par excellence for the worldwide agri-foods business, celebrated its centenary in 2019 endorsed by record numbers: some 7,500 exhibitors spread across some 284,000 square metres with over 170,000 visitors from 201 countries. It was the perfect forum in which to present the renewed Costa Food Group internationalisation strategy.